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Tip of the Month: November 2008

Boiled Frogs and Thought Experiments

Aristotle understood the value of thought experiments. They can be done quickly without get your hands dirty. Measurements are always precise and consistent. Results are perfectly repeatable. So, why bother with a real experiment when you can do a thought experiment? 

Silly Aristotle. We are much smarter than that now. Perhaps. Management thinkers constantly quote the example of the boiled frog. Put a frog in boiling water and it will jump out. Slowly raise the temperature of the water and it will fail to notice the gradual change and boil to death. Since most of us lack both the frog and the insensitivity needed to do this experiment, like Aristotle, we accept the results of the mental experiment. 

What would a real experiment reveal? The frog dies if placed in boiling water. The frog jumps out when the water is heated slowly. What happens if the frog is placed in freezing water? It will die. What happens if the temperature of the water drops slowly, such as from summer to winter? The frog will activate genes that produce metabolic enzymes that function at low temperatures.  

As any dinosaur would tell you, slow change gives us time to react, rapid change leads to extinction.

References:

Fast Company: "Next Time, What Say We Boil a Consultant." November 1995 (p. 20)

www.snopes.com: The "boiled frog" story.

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Books

Our books can be obtained from many on-line sources. Currently we recommend Amazon as a source for Developing Products in Half the Time and Managing the Design Factory.

and the Forthcoming Book

Contact me if you would like to be notified when the new book on Lean Product Development is available. 

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Upcoming Events

Public courses are shown below. Please contact us directly for information about in-company courses. We have done such courses in the United States and 18 other countries.

March 3-4, 2009

Achieving Lean Product Development, San Diego, California
Information: Management Roundtable
Register early, all previous sessions have sold out.

April 28-29, 2009

Lean Product Development MasterClass, Warwickshire, England.
Information: Smallpeice Enterprises Limited

April 30, 2009

Introduction to Lean Product Development, Warwickshire, England.
Information: Smallpeice Enterprises Limited
 
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Contact Information

Telephone
310-373-5332
FAX
310-373-5093
Postal address
600 Via Monte D'Oro Redondo Beach, CA 90277 U.S.A.
Email
General Information: Don Reinertsen
Webmaster: webmaster@ReinertsenAssociates.com

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Last Update: November 19, 2008